Facebook has recently introduced a feature that many other social media have been using for a while. I’m talking about hashtags. Hashtags are words that start with the # symbol.
Hashtags help to engage with others and explore content that you may be interested in. When you use relevant keywords formatted as a #hashtag, you make it clickable, therefore searchable. For example, if someone clicks on a word that is hashtagged, they receive a list of Facebook search results for that word. This can work in your favor, because it allows fans of other artists to find out about you because they clicked on their hashtags.
Get in the habit of using relevant hashtags on your Facebook posts to make your work more searchable. You will see an increase in traffic from people searching hashtags of other users interested in your art. Some examples are: #art, #painting, #sketch, #sculpture, #and illustration.