I talk to artists all the time that don’t have a newsletter or an email list. It blows my mind that you would not keep fans and customers in the loop with what is going on with your art. My next four blog posts will concentrate on email lists and why you should have them. This blog post is specifically about collecting email addresses and why.
Social media can be a great marketing tool, but with a newsletter email list you can guarantee people who are interested in what you are doing are seeing it.
Your email list should consist of people who are have bought your work, who said that they would like to buy art in the future, or who just really like to know what you are doing. These will be your repeat customers. Keep them informed about what is going on in your life.
Where do you find emails to add to your list?
1) Don’t put just anyone on your newsletter email list. First off, it’s illegal. Second, you only want people on there who want to be on there.You are going for quality, not quantity here.
2) Mention your newsletter on your website. Give people an opportunity to sign up for it. Better yet, tell them what they will get if they sign up.
3) Every time you show your work, have a newsletter sign-up sheet. I get the majority of my sign ups at shows because people are interested in seeing what I’m doing and keep up with new paintings coming out.
4) When you’re talking about your art and someone seems interested, ask them if they would like to be added to your list to keep updated on future events and work.
So, my challenge to you is start collecting e-mail addresses. Think of ways to generate interest in your work and to go get those people on your list. On my next blog post I’ll talk about what to do with the emails.
Since we’re on the subject of collecting email addresses…if you’d like to sign up for my art newsletter, you can do that here: http://eepurl.com/fl2UE