So you’ve started collecting you’re email addresses of customers and potential customers, but you don’t know what to do with them. This is where you start putting them into an email management program. From here you will be able to send out newsletters, announcements, and give people the ability to opt-in for future information.
There are alot of different email platforms out there to choose from, but I am the most familiar with Mailchimp and Aweber. They both offer you the ability to manage your emails, set up an email campaign, create autoresponders (emails that get sent out automatically when someone signs up for your list), reporting, tracking and templates to choose from.
Here’s a few differences between the two.
Personally, I use MailChimp. I like that it’s easy to use, has many templates to choose from, and connects seamlessly with my social media sites. The best part….it’s FREE up to 2,000 subscribers.
It also connects with Google Analytics and has plugins to integrate with other services you may already use. I am able to connect mine to my WordPress website, letting people sign up directly with their email addresses.
This email platform has been around forever and has a huge user base of very satisfied customers. Aweber is the longest standing platform renowned for having the highest open rates.
One great feature is that Aweber is able to target certain members of your list based on their previous activity. They also have a beneficial system in place so that you’ll never email a person twice, even if they add their email twice.
Now it is time for you to decide. Find a home for your email addresses so you can start keeping people who love your work in the know.
On my next blog I will write about what information you should be emailing out in your campaigns.