What to do with all those email addresses

So you’ve started collecting you’re email addresses of customers and potential customers, but you don’t know what to do with them. This is where you start putting them into an email management program. From here you will be able to send out newsletters, announcements, and give people the ability to opt-in for future information.

There are alot of different email platforms out there to choose from, but I am the most familiar with Mailchimp and Aweber. They both offer you the ability to manage your emails, set up an email campaign, create autoresponders (emails that get sent out automatically when someone signs up for your list), reporting, tracking and templates to choose from.

Here’s a few differences between the two.

Mailchimp

Personally, I use MailChimp. I like that it’s easy to use, has many templates to choose from, and connects seamlessly with my social media sites. The best part….it’s FREE up to 2,000 subscribers.

It also connects with Google Analytics and has plugins to integrate with other services you may already use. I am able to connect mine to my WordPress website, letting people sign up directly with their email addresses.

Aweber

This email platform has been around forever and has a huge user base of very satisfied customers. Aweber is the longest standing platform renowned for having the highest open rates.

One great feature is that Aweber is able to target certain members of your list based on their previous activity. They also have a beneficial system in place so that you’ll never email a person twice, even if they add their email twice.

Now it is time for you to decide. Find a home for your email addresses so you can start keeping people who love your work in the know.

On my next blog I will write about what information you should be emailing out in your campaigns.

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About strokeofred

I am from Kansas and I have traveled all over the world. I am an artist, and I have a business brain. I love skirts and tennis shoes. I like to get dirty and ride motorcycles. I am sensitive and I can be mean. I love nature, and believe in protecting it. I love to laugh, and feel better after a good cry. I can be stubborn and impatient. I am constantly growing. I am open and free. I look to be inspired and love to inspire. I play guitar and secretly want to play drums. I have a puppy that brings me great joy. I love hugs, cuddling, holding hands...and wrestling. I love the mountains and the beach. I have to make a pilgrimage to the ocean at least twice a year to balance myself. I believe in balance in all things. Traveling is a passion, and meeting interesting people from all over the world is the perk! I have small town values, and big city dreams. I love beer, hate wine. I believe that what you put out comes back. I believe and live by the belief of treating others like you want to be treated. I enjoy stimulating conversation, and a good sense of humor. Caffeine is my drug of choice, and coffee over chess or good conversation is my luxury. I am strong but sometimes feel small. I strive to be my authentic me.
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One Response to What to do with all those email addresses

  1. Lilian Druve says:

    Great article, I use Aweber myself and am very happy about that!

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